Subliminal Nostalgia

Subliminal Nostalgia

New product, old friend
People have a natural affinity to this juicer when they first see it.  They pick it up, smile and say how nice it is.  Aside from the overall friendly shape, they are also experiencing some subliminal nostalgia.  The form is a modern re-interpretation of the classic mason jar.  Not only is this motif quite relevant to fruits and juices, it also taps into a wealth of nice memories.  Whether it's eating the peaches their grandma canned years ago, or the fact that their favorite sauce comes in a mason jar, there is always a mouthwatering connection to the product.

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